2015 – 07: Greatest hits from India – Highlights from the past 3 years.

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Sadly, this is the final blog from India (however, future blogs will emanate from Japan). Here’s a look back at personal highlights in India, along with some very memorable photos.

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I had been in town only a week and attended my first of many Hindu weddings. This is Mohit’s Bharat, February 2012.

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Men hold hands in India. I assure you, they are just good buddies. I doubt they’ve ever seen an episode of GLEE.

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My first Holi, March 2012.  You have to love the festival of colors.

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My source of chicken came from the “toe trimmer.” Holding the knife with his toes leaves both hands free for peak efficiency.

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Qutab Minar is Delhi’s most famous landmark.

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Monkeys are everywhere and can be a real nuisance. They are particular about the trash they select.

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Chasing monkeys is the langur’s job, shown here commuting to work.

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My family arrived in July 2012. We held a Puja ceremony in our new home to chase away the evil spirits.

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This was quickly followed by a trip to the Taj Mahal, which was commissioned by Mughal emperor Shah Jahan to house the tomb of his favorite of 3 wives.  She died during delivery of their 14th child. The Taj was completed in 1643.

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Kayla entered her junior year of high school while Greg started middle-school in August 2012.

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Auto rickshaws are readily available, and a quick and fun source of transportation…

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… which are also used for deliveries (however, I cannot confirm if this delivery was successful).

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Other delivery methods include the bicycle (eggs in this case)…

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… and the pedi-rickshaws.  There are no limits.

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Ganesha is the most common deity in Hinduism (remover of obstacles).

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Buddhist Monks need ATM’s just like the rest of us.

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We attended Kapil and Jaspreet’s wedding in September 2012.

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This visit to Nepal in November 2012 was memorable for its architecture. Sadly, much has been ruined by the recent earthquakes.

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This photo from the holy banks of the Bagmati river in Kathmandu remains a mystery (the body is being washed in preparation for cremation).

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During desert camping outside of Jodhpur, Greg and I visited villages where sustenance farming is the norm (there’s no electricity or modern conveniences). These young children were amazed when Greg played back the video he recorded of them.

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Later that evening, our camp host captured this time-lapse photo. That’s the north star in the center.

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Back in Delhi, you can see how the old world clashes with the modern world – one tray of dirt at a time.

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There is a lot of wisdom behind this smile.

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15 people are featured in the photos above.  There seems to be no limit how many people will fit on a 2-wheeler.

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Festive season is always fun. Here, the evil 10-headed Ravana is used in car advertising.

 

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Kayla took on the task of encouraging female empowerment through dance. Focusing on 35 girls from a local slum, she hosted a program which delivered a powerful message to the community at large.

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Floating markets are common outside of Bangkok.

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This tiger’s attention span was equal to the amount of milk in the bottle.

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When our search for ballerinas came up dry, we hired Bollywood dancers and taught them ballet moves for our viral video.

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Master Blaster, Sachin Tendulkar, provided the perfect payoff to the video.

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The Ajunta Caves were a true highlight of India. Buddhist monks hand-carved the caves some 2000 years ago. Amazing.

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Rafting the holiest of holy rivers, the Ganges, was a big thrill.

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The crowd exuberance was overflowing on the day after Modi’s historic, landslide election victory in May 2014. I will always cherish my interactions with these elated well-wishers.

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Kayla holds her high school diploma from the American Embassy School in New Delhi (May 2014).

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Posing in front of India Gate is a graduation tradition. Kayla and friends added an extra dimension with a synchronized jump.

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Sprinting with the tri-color to within inches of the Pakistani boarder (without getting shot) created huge cheers from the crowd.

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Blending in with the locals in Amritsar was fun.

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Watching rhinos at Kaziranga rates as one of our top Indian experiences.

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This lunch-time scene at the Pardada Pardadi School is indelibly etched in our minds.

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Thanks to the efforts of Sam Singh and his dedicated staff, the future looks bright.

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As of today, May 29, Greg is a middle school graduate. Now it’s on to high school in Tokyo beginning in August.

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We moved to India as a family of four, and today transition to Tokyo as a family of three (plus a dog). Kayla is spending her summer break in Germany, then Tokyo before returning for her sophomore year at Dickinson College in the U.S.

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We have so many highlights, but number one by far is the people. Everyone has been so warm and welcoming – providing guidance and deep cultural immersion.  We will miss everyone tremendously. Thank you all for a wonderful three years. On to Tokyo. ts

 

 

2015 – 06: Miscellaneous photos, part 2

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Continuing from last week, here are more photos from the archive. In this case, mama just learned that her baby has developed teeth.

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Greg and I succeeded in finding a new shower head here, along this row of hardware stores.

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What is so interesting about a broken bottle?

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It’s commonly used in lieu of barbed wire.

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Saree shopping is always adventurous. Buyers sit on one side and sellers on the other who unfurl saree after saree to show off its color and beauty. Can you spot Lynda in this photo?

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India’s population is 1.2 billion and growing (70,000 babies are born each day). India is expected to surpass China in 2028 to be the most populated country in the world.

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To better manage growth, the government is collecting biometrics on its citizens (voluntarily). Since starting in 2010, more than two-thirds of the population has participated. Here, unique iris data is recorded.

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Jumping to Bangkok for a moment, the name of this restaurant is eye-catching. But no jokes. Their mission statement is: “Our restaurant was conceptualized in part to promote better understanding and acceptance of family planning and to generate income to support various development activities of the Population and Community Development Association (PDA).” Additional photos from inside the restaurant required censorship for this blog.
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Back in India, the subcontinent is filled with fascinating faces.

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Every face tells a story.

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Faces can be painted for deep religious beliefs.

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This man hails from Darjeeling.

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Eyes are the window to the soul.

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The grooming for this security guard in Connaught Place is completely connected.

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Tika, a mixture of yogurt, red powder and rice, is generously applied to the forehead during Dussehra in Nepal.

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Sweet dreams Mr. Guru.

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Now moving onto another topic, English is a primary language of India, however, there are many differences to American English. For example, Dipper means low beams.

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Math has an “s” on it, which makes sense since it is short for Mathematics.

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Alight means to get out of your vehicle.

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Yes, Upgradation is a word in India. You get the idea.

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Look at step one in this fire drill notice. Would this cause legal issues in the U.S.?

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Would you serve beer to your children? This is most likely a typo – chilled beer would be more logical (thanks Stefan for this click).

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The final topic this week takes us to Old Delhi, one of the most fascinating places on earth with unique sights around every corner.

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Bathing in public is common.

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It doesn’t take much to set up a barber shop on the sidewalk.

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This barber has an official shop.

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Retail experiences abound on the streets. 

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Ladies: would you buy your delicates here?

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Mohammad assured me that business was good.

Next week, don’t miss the final blog from India. Enjoy. ts

 

2015 – 05: Miscellaneous photos, part 1

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With only a few weeks remaining for us in India, it’s time to clear the archive of miscellaneous photos. In this case, no tow truck is needed when a foot can be used to help thy neighbor.

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The man on top has it easy – but not so for his colleague up front on the pedals.

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It always amazes me how much can fit on one cart…

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…there are no limits.

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A loyal blog follower asked for a perspective on food in India, which is ALWAYS spicy. Red and green chili peppers are the foundation for any meal.

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Without a doubt, this dish is properly labeled.

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Naan is a staple.

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It’s a flat bread baked in a tandoor…

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… and always hot and fresh (served plain, with butter or garlic).

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We enjoyed a meal at Gam’s…

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… but we did not try their specialty.

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No, these are not hamburgers, but lamb-burgers.

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Girl Scouts are active in India. In this case, selling cupcakes.

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Food shopping is always an adventure. The aisles are very narrow.

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And home delivery is readily available.

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Who is this celebrity?

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Why it’s Barbie, of course. She’s quite multifaceted.

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Unique license plates are common in India. Customers will spend big bucks and wait months to get the perfect number.

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India is an emerging market, filled with infrastructure projects…

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… creating a substantial amount of dust…

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… and the need for dust protection.

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Who is Baba?

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Baba is everywhere…

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… in a variety of businesses.

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Baba is quite versatile. Do you know Baba?

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And finally, thank you to everyone who has sent me toilet photos. This one comes from Mumbai…

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…and this one from Dubai…

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… and this one from Thailand. Completely pictorial – no text required.

Look for Miscellaneous photos part 2 next week.

Enjoy. ts

 

 

2015 – 04: Building Brand Buzz

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It’s always fun to examine marketing efforts around the world. Here are some recent BMW examples from India. All employees recently participated in the BMW Experience Tour. This is the briefing session.

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We took turns sitting in the amazing i8 which is now available in India.

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This demonstration showed how xDrive shifts power to the wheel(s) with traction.

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But BMW is all about driving. We all experienced the capabilities of a BMW on a closed course.

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The true highlight was the “hot lap” in the M4 with a professional driver behind the wheel.

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This was just one stop on an 18-city tour across India where BMW customers and prospects are invited to test their limits and truly experience the Ultimate Driving Machine.  

Sachin plant Chennai localization newspaper May 2015

And then just this past week, BMW made big news in support of Prime Minister Modi’s “Make in India” initiative. All eyes were on our plant in Chennai where BMWs are assembled.

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Cricket legend and BMW enthusiast Sachin Tendulkar was on hand to assist workers on the assembly line.

Sachin Tendukar with BMW Plant Chennai associates

Without a doubt, this was a thrilling day for all involved.

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Moving on to marketing efforts for BMW Financial Services, we recently launched a campaign to “re-invent” our approach to point-of-sale materials in the showrooms.

To create awareness, we produced a series of three videos titled “Half is not full.” Click on this link below to watch the first video: The Proposal.  https://www.youtube.com/watch?v=h0FgEtL0inM

Note: After watching the video, click on the “Back” button to return to the blog.

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The next stage in life leads to marriage. Watch what happens next in The Wedding. (cultural note: In Hindu weddings, couples take seven Pheraas or rotations around the holy fire).  https://www.youtube.com/watch?v=K1vmLc1cL8M

Note: After watching the video, click on the “Back” button to return to the blog.

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In the story’s final installment, our couple now holds a party for their 5 year old daughter in The Birthday.  https://www.youtube.com/watch?v=-O2wDLhdD8c

Note: After watching the video, click on the “Back” button to return to the blog.

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We hope you enjoyed this series of videos. Everything was shot in Mumbai in January. Here’s a look behind the scenes where production values and professionalism was 1-for-1 what I’ve experienced in the U.S. and Europe. The cast and crew were phenomenal.

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Nothing was taken for granted as every shot was storyboarded.

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The lanterns for the wedding scene created the biggest challenge as high winds pushed them sideways.

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This was solved by shooting 3 different lanterns against this black “plate,” which allowed the post-production team to “cut out” the lanterns and insert them digitally. Looking at the final video, you’d never know.

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To help accentuate the campaign, all BMW dealerships now have these “half mugs” to spark the conversation and steer customers to the complete experience.

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Moving onto our next video, the features and benefits of Roadside Assistance come alive with this entertaining film. Watch now.  https://www.youtube.com/watch?v=4QPTZ4VtAiU&utm_campaign=BMW_Toy_Film_Aapril1_2015&utm_medium=email&utm_source=Test_External_06Oct

Note: After watching the video, click on the “Back” button to return to the blog.

Toy set low res Jan 2015

Utilizing stop-motion photography, 4,500 individual photos were stitched together to make this film. Here is our 60 foot long set in Bangalore, where the team worked tirelessly for 48 hours around the clock to bring this film alive.

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The car moved 5 mm at a time for each click of the camera.

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These videos set the stage for other point of sale elements (please ask if you would like to see the additional materials).

GSMC India trophy EEE Munich April 2015

And then icing on the cake — India was recently honored in Munich for this campaign (as voted by our colleagues worldwide).

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There you have it. A quick snapshot of marketing activities in India. Enjoy! ts