Today is March 31 which is fiscal year end in India for the government and major corporations. This is a very popular time to buy a car making March the busiest month of the year.
Additionally, according to Hindu calendar mythology, the end of this March is a very auspicious time to buy a car. Auspiciousness plays a major role in the decision. It’s ok to buy a car on Saturday, but not take delivery until Monday (Saturday is not an auspicious day to bring home anything metal).
For high-end luxury cars, back seat comfort is the most important selling feature. Note the TV screens in this 7 Series.
Here’s a 7 Series ad in Fortune magazine (a Z-gatefold off the cover for media aficionados). The ad copy focuses on the back seat:
-folding tables in the rear
-rear Comfort Seats with massage function
-refrigerator box
-Rear-seat Entertainment Professional w/9.2” high-resolution screens
On the other end of the spectrum, the Suzuki Swift is very common here (trunk design © Adrian van Hooydonk and Chris Bangle. Hofmeister Kink © Wilhelm Hofmeister).
The official sound of India is horn honking… it’s non-stop, 24/7. People drive with their left hands on the wheel and their right hands on the horn.
Many vehicles encourage horn honking. They drive as much by sound as they do by sight.
How did your kids get to school this week? This man negotiated through 5 lanes of merging traffic with his son.
I had a first-time Indian experience this week. I crossed the street. Eight lanes over and back again. The trick is to slowly move into traffic and wait for cars to maneuver around you. There was lots of horn honking at me and cars so close I could touch them, but I made it.
Meanwhile, cows cross the street without hesitation or fear.
This is my favorite cow. I pass him each day on the way to work.
Today is month end and we’re expecting a strong close with solid FS penetration.
Happy April Fools Day tomorrow! ts