2014 – 08: Cotton and other commodities

02-17 Ellora caves 191 

Before jumping into this week’s topic, we hosted our F&I and Insurance Managers this week for a 3-day conference.  Every dealership, pan-India, was represented. 

 02-20 I&F awards 025

The Insurance team had a break-through year creating multiple enhancements and new products.  The stage is now set for the “Year of Insurance.” 

 02-19 F&I conf 016

This is a group that works hard / plays hard.  Dancing is by far our #1 team building activity, and as we learned, it MUST be Bollywood music (The Bee Gees and Village People did not pull anyone onto the dance floor).

 02-20 F&I Cricket 004

Despite a midnight closure to our program Wednesday evening, this team was up at 7:30 am Thursday morning playing cricket. 

 02-20 F&I Cricket 015

There are similarities to baseball, however, the ball is bounced on the ground as it approaches the batter.

 02-20 F&I Cricket 107

This was a serious game which included an umpire.

 02-20 F&I Cricket 122

It was 7° C (44° F) and the grass was wet with dew. But when it comes to cricket, everyone is still a little kid inside.

 02-20 F&I Cricket 064

It was good fun and a great way to start our day.

 Aurangabad map

Last weekend, Greg and I traveled to Aurangabad in the state of Maharashtra.  The girls remained in Delhi as Kayla was competing in a tennis tournament, and also hosting 2 competitors from the American School in Doha, Qatar.

 02-17 Ellora caves 004

The areas in-and-around Aurangabad are loaded with historical significance.  And no, this is not the Taj Mahal.  This is Bibi-Ka-Maqbara, a mausoleum built in the 1650’s, just as the Taj Mahal was completing construction some 1200 kilometers northeast from here.

 02-16 Ajunta Caves - Tom 025

Along our quest, Greg’s repeated inquisitiveness opened new discoveries for us.  His question of, “What’s that?” soon landed us in a cotton field.

 02-16 Ajunta Caves - Tom 392

We later found a field of red hot chili peppers. This is why our food is so spicy.

 02-16 Ajunta Caves - Tom 033

We also interacted with Greg’s favorite commodity – sugar.  The harvesting of this sugar cane field was near completion.

 02-16 Ajunta Caves - Tom 043

Greg jumped in to help.

 02-16 Ajunta Caves - Tom 047

Swinging a machete is a lot of fun…

 02-16 Ajunta Caves - Tom 051

… when you don’t have to do it for a living.

 02-16 Ajunta Caves - Tom 058

The stocks are then loaded onto ox carts for transport to market.

 02-16 Ajunta Caves - Tom 060

Down the road, we stumbled across a cotton depot.

 02-16 Ajunta Caves - Tom 076

Greg’s intuition kicked in…

 02-16 Ajunta Caves - Tom 080

…and he was quickly king of cotton.  Imagine how long it took to create this mountain.  Every bit was picked by hand.

 02-16 Ajunta Caves - Tom 085

A bit farther down the road, we discovered a cotton gin.

 02-16 Ajunta Caves - Tom 102

While the adults and older children are working…

 02-16 Ajanta Caves - Greg 188

…the younger children fend for themselves.

 02-16 Ajunta Caves - Tom 099

We see this often — children caring for children.

 02-16 Ajunta Caves - Tom 108

These are the cotton gins where the seeds are separated from the cotton.

 02-16 Ajunta Caves - Tom 116

My question of “How old are the girls?” created nervousness and evasiveness.  Note the bare feet.

 02-16 Ajunta Caves - Tom 117

The cotton moves up the conveyor belt…

 02-16 Ajunta Caves - Tom 119

…and is compressed in the bailer.

 02-16 Ajunta Caves - Tom 126

It’s banded…

 02-16 Ajunta Caves - Tom 130

… bagged…

 02-16 Ajunta Caves - Tom 135

…and then ready for transport.

 02-16 Ajunta Caves - Tom 103

It takes about 3 minutes to make each bail.

 02-16 Ajunta Caves - Tom 142

But wait, there’s more.  Here’s a mountain of cotton seeds awaiting processing…

 02-16 Ajunta Caves - Tom 151

…into cotton oil.  These machines grind the seeds.

 02-16 Ajunta Caves - Tom 158

This man is moving cotton oil from one barrel to the next — one bucket at a time.

 02-16 Ajunta Caves - Tom 166

The remaining seed shells are compacted…

 02-16 Ajunta Caves - Tom 169

… and transported for cattle feed.  Every element is utilized without any waste.

 02-16 Ajunta Caves - Tom 105

Our cotton factory tour was a very pleasant and unexpected surprise, which we never would have experienced in the U.S.  As Greg said, this would have been an attraction (like Disney World).

 02-16 Ajanta Caves - Greg 246

Later that evening, we tasted the “fruits of our labor” from the sugar cane field.  This machine squeezes the juice from the stalks.

 02-16 Ajanta Caves - Greg 251

The sugar juice is then mixed with lemon and strained.

 02-16 Ajanta Caves - Greg 253

The result is Incredibility sweet.

 02-16 Ajunta Caves - Tom 287

Here’s a preview of next week’s blog.  The primary destination of our Aurangabad trip was the Ajanta Caves.  These amazing structures were carved by hand from rock some 2200 years ago.  Look for those details next week.  Enjoy.  ts

2014 – 07: Delhi Auto Expo

02-05 Auto Expo1 081

The Delhi Auto Expo comes to town every two years.  I had three visits over the week-long event.  To provide a consistent brand image, the entire BMW booth is brought in from Germany.

 02-05 Auto Expo1 054

Here’s the view from the upper deck of our booth (Mercedes to the right and Audi to the left).

 02-08 Auto Expo2 w-Greg 128

During my walk through other exhibits, it was fun to see brands which are not known in the U.S.  TATA is the “General Motors of India.” 

02-05 Auto Expo1 040 

Bajaj has its own style.

 02-05 Auto Expo1 037

In all my years of visiting car shows, I’ve never seen this before.

 02-05 Auto Expo1 060

BMW revealed four vehicles under the theme of “M, X, i,” including the M6 Gran Coupe, the all-new BMW 3 Series Gran Turismo, the BMW X5, and…

 02-05 Auto Expo1 068

…the absolute show-stealer of the entire auto expo, the BMW i8.

 02-05 Auto Expo1 120

The press went crazy…

 02-05 Auto Expo1 131

… when cricket legend and BMW fanatic Sachin Tendulkar revealed the new i8.

 02-08 Auto Expo2 w-Greg 121

Greg and I visited the expo on Saturday.  The place was mobbed

02-08 Auto Expo2 w-Greg 114 

Here’s the cue to get into the BMW booth, which stretched and snaked along the entire length of Audi’s exhibit.

 02-08 Auto Expo2 w-Greg 075

Greg was enthusiastically picking out all his favorite cars.  The Z4 was #2 on his list…

 02-08 Auto Expo2 w-Greg 104

… after the 7 Series Individual.

 02-08 Auto Expo2 w-Greg 100

Of course, MINI always brings a smile to the face.

02-08 Auto Expo2 w-Greg 093

Our viral video was on display.

 02-08 Auto Expo2 w-Greg 073

Greg had his own personal VIP presentation of the BMW i8.  This gas / electric hybrid is made of carbon fiber and other light-weight materials which makes it amazing fast and fuel efficient.

 02-08 Auto Expo2 w-Greg 072

India will receive its first retail deliveries of the i8 later this year.

 02-08 Auto Expo2 w-Greg 131

We toured the entire auto expo.  Greg enjoyed checking out all the new models.  

 02-08 Auto Expo2 w-Greg 151

The interactive video games at Suzuki were also a bit hit.

 02-08 Auto Expo2 w-Greg 132

The auto expo was spread out over a series of buildings, connected with red carpet.  Can you imagine what these men are doing?

 02-08 Auto Expo2 w-Greg 139

They are hand stitching the carpets together with needles and thread.

 02-11 Autoshow3 025

And here’s the food court where everyone sits to eat.

 02-11 Autoshow3 055

Leaving the expo was a zoo with incredibly thick traffic that inched along. 

Greg and I are off for an exciting adventure this weekend.  Look for that update next week.  ts

2014 – 06: Behind-the-scenes

12-08 Sunday Drive Mumbai 185 - Copy

The number one question from last week’s blog was:  Who’s that guy at the end?  That answer will be revealed in a moment, but first, here are more behind-the-scenes photos. 

12-08 Sunday Drive Mumbai 062 - Copy

This antique was parked in the middle of our set, just in front of the crew dining hall.  I thought for sure this car hadn’t moved in 50 years…

12-08 Sunday Drive Mumbai 197

… but I was wrong.  The owner drove his prized Buick Skylark right through our set in the middle of production. The exhaust fumes verified this car lacked a catalytic converter.

12-08 Sunday Drive Mumbai 138 - Copy

Here are the ballerinas in action. 

12-08 Sunday Drive Mumbai 156 - Copy

Real ballerinas were difficult to find, so we hired Bollywood dancers, put them in tutus and taught them some basic ballet moves.  Look at the muscles on these dancers.

12-08 Sunday Drive Mumbai 158 - Copy

Here we are setting up for the finale.  We had 38 cast members, 50 background extras and a production crew of 65. 

12-08 Sunday Drive Mumbai 169 - Copy

Here is a customer approaching the red carpet experience…

12-08 Sunday Drive Mumbai 189 - Copy

…walking the red carpet…

Sachin first sight

…and seeing “God.”

Sachin group 2

The man in the black suit is Sachin Tendulkar, the world’s greatest cricket player who has achieved deity status in India.  He is revered by everyone, and, he’s also a BMW fanatic.

Sachin and SF team

Here’s the Financial Services team.  You can bet this photo is getting a lot of play on Facebook. 

 01-25 Mumbai sound mix 034 - Copy

After production and rough cut, the final step was music.  After several attempts of searching for the right sound, our music director “scored” the video, meaning he customized the music to support the action on the screen.

01-25 Mumbai sound mix 030

All the music was created by this one man (left) over 12 hours using only three instruments: a rhythm guitar, bass guitar and a synthesizer key board (with some help from a Macintosh computer).  Yes, all the drum and violin sounds were generated here.

01-25 Mumbai sound mix 045 - Copy

We finished the music at 1 am, jumped in a rickshaw and zipped across town to another studio for the final on-line session. Note:  this is Mumbai, the heart of Bollywood which operates 24/7.

01-25 Mumbai sound mix 048 - Copy

Here, the music was married to the master video in this state-of-the-art studio.  By 4 am, the video was finished, just 3 days prior to launch.

Please watch the video again with these behind-the-scenes nuances in mind.

CLICK HERE: ULTIMATE TEST DRIVE SURPRISE VIRAL VIDEO

 

school girls wave

The video instantly went viral, crossing 100,000 views in just 3 days and has now collected 192,868 views as of this writing — and counting.

The reaction here is extremely positive.  Everyone feels the warmth and the emotion from our customers.   Thanks for forwarding the video.  Enjoy your week. ts

2014 – 05: Viral video surprise

12-08 Sunday Drive Mumbai 074

Here’s the story of a project that began more than a year ago when our regional vice president visited India and challenged us to create something fun and unique for social media.  After countless ideas were batted around, we produced a viral video which just launched on Wednesday. 

 12-08 Sunday Drive Mumbai 041

The video was shot in Mumbai on December 8 at Nariman Point.  We took over 2 city blocks with the equipment and trailers.

 12-08 Sunday Drive Mumbai 123

The goal was to lure customers to a unique test drive experience and capture their reactions on hidden camera. We rigged two cars with multiple cameras.

 12-08 Sunday Drive Mumbai 116

Here’s a camera behind the air intake.  The wireless signal is sent to the iPhone which allows the director to check the angle.

 12-08 Sunday Drive Mumbai 080

We forbade the director from cutting the wires to the rearview mirror (he wanted to hide a camera there).  This tissue box with a one-way mirror was the solution.

 12-08 Sunday Drive Mumbai 101

Here’s the other hidden camera tissue box in the second car.

 12-08 Sunday Drive Mumbai 084

We utilized more than a dozen cameras.

 12-08 Sunday Drive Mumbai 107

This was Nadia’s project.  Here she’s being interviewed for a behind-the-scenes video which will be posted in two weeks.

 12-08 Sunday Drive Mumbai 088

Here’s craft service.

 12-08 Sunday Drive Mumbai 030

Oh yes, we did have a cow walking through our set, but she didn’t make the final cut.

 12-08 Sunday Drive Mumbai 134

The streets were swept by hand.

 12-08 Sunday Drive Mumbai 126

Cast members moved into position.

 12-08 Sunday Drive Mumbai 167

This cameraman found his perch.

 12-08 Sunday Drive Mumbai 172

And we rolled. 

CLICK HERE Ultimate Test Drive Surprise

Please enjoy the video, and please also forward it to everyone you know.  Success is measured by number of views.

I especially look forward to hearing from all my marketing colleagues.  PS: Today is my 2 year anniversary in India.  Enjoy your week.  ts